Rumors of an Apple 'super cycle' appear to have been greatly exaggerated
Apple fans bought an estimated 37 million new iPhone 16s during the first weekend of pre-orders.That's about 12.7% lower than last year's iPhone 15 series first-weekend sales, one analyst said.The iPhone 16's first weekend on sale doesn't seem to be matching up with the monthslong hype.It's Apple's first iPhone "built from the ground up" for Apple Intelligence, and it's a major part of the tech giant's AI plans as they, and the rest of the industry, spend heavily to get ahead in on artificial intelligence.IPhone sales have slipped in recent months, and some analysts have predicted that the iPhone 16 — outfitted with the bells and whistles of Apple Intelligence — would be the smartphone that would drive a massive upgrade cycle.But some early estimates paint a less optimistic picture.Ming-Chi
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