AI Won’t Kill B2B SaaS—But It Will Upend How We Work And Spend
AI won't kill B2B SaaS—but it will transform how we work, spend and measure value, shifting power to those who master governance and visibility.
Ben Pippenger, cofounder and Chief Strategy Officer at Zylo.
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Earlier this year, when Microsoft CEO Satya Nadella suggested that software-as-a-service (SaaS) applications may collapse in the A… [+4898 chars]
Published by: Forbes
Read full article here: https://www.forbes.com/councils/forbestechcouncil/2025/06/13/ai-wont-kill-b2b-saas-but-it-will-upend-how-we-work-and-spend/
- Ben Pippenger, Forbes Councils Member,
Ben Pippenger, Forbes Councils Member
Https://www.forbes.com/councils/forbestechcouncil/people/benpippenger/
