low-alcohol wines in the sights of Penfolds owner Treasury Wines
Technology / 10.06.2025

low-alcohol wines in the sights of Penfolds owner Treasury Wines

Penfolds owner Treasury Wine Estates has spent $15m on new technology and a brand called Sorbet as wine tries to catch up with beer.

The growing popularity of mid-strength and low-alcohol beer is something winemakers want to replicate to meet changing consumer tastes, but up to now they have struggled to create a product that drinkers can get on board with. That could be about to ... [348 chars]

Published by: The Australian Financial Review

Read full article here: https://www.afr.com/companies/retail/winemakers-race-to-find-a-low-alcohol-wine-that-passes-taste-test-20250610-p5m659

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